This Privacy Policy describes how your personal information is collected, used and shared when visiting or making a purchase at Lily Lyla.  We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. 

PERSONAL DATA WE COLLECT

"Personal Data" in this Privacy Policy refers to Device Information and Order Information.

When you make a purchase or attempt to make a purchase on the Lily Lyla website we collect and store certain Personal Data from you.  This includes: your name, billing address, shipping address, email, and phone number.  We also collect payment information which includes credit card numbers.  This information is referred to by us as "Incoming Orders," and "Sale Receipts."  The purpose in keeping this data is to fulfil your order and to process your receipt.

When you visit Lily Lyla we automatically collect personal data from your device using the following technologies: 

-"Log files" collects data and tracks actions occurred on the site including your IP address, browser type, Internet service provider date/time stamps and referring/exit pages.

-"Cookies" data files placed on your device or computer and often include an anonymous unique identifier.  For more about cookies and how to disable them please visit http://www.allaboutcookies.org

-"Web Beacons", "pixels", "tags" are electronic files used to record information on how your browse the site.

 Data collected includes information about your web browser, IP address, time zone and some cookies that are installed on your device.  When you browse the site we collect information on the individual websites/products viewed by you, what search items/websites you view, what search items/websites referred you to the site, and information about how you interacted with the site. This automatically collected information is referred to as "Device Information".

HOW WE USE YOUR "PERSONAL DATA".

When processing payment information, arrange shipping, and provide you with invoices and/or order confirmations, we use this collected Order Information to fulfil any orders placed through Lily Lyla.

 

We also use this Order Information to:

 

- To communicate with you to fulfil an order

-When in line with the preferences you have shared with us, provide us with advertising or other information relating to our products or services.  

-Collect Device Information to screen for risks including fraud, ( in particular, your IP address.) More generally we use this information to improve and optimize our website. This includes generating analytics about how our customers browse and interact with our site and to assess the success of our marketing and advertising campaigns. 

SHARING YOUR PERSONAL DATA:

We share your personal data with third parties to help us use your Personal Data, as described above.  For example we use Wix to power our online store.  You can read more about how Wix use your Personal Data here: https://www.wix.com/about/privacy.  We may also share your Personal Data to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.  To learn more about how we share your data and our third parties, please read our Cookie Policy.

BEHAVIOURAL ADVERTISING

 

We use your Personal Data to provide you with targeted advertisements or marketing communications we believe maybe of interest to you.  You can visit the Networking Advertising Initiative's (NAI) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work for more information about how targeting advertising works.  To opt out of targeted advertising you can use the link below:

-Facebook: https://www.facebook.com/settings/?tab=ads

-Google: https://www.google.com/settings/ads/anonymous

-Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Also you can opt out from some of these services if you visit the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/

 

DO NOT TRACK

When we see a do not track signal from your browser we do not alter our site's data collection.

YOUR RIGHTS

If you reside in certain territories you have a number of rights in relation to your personal information.  While some of these rights apply generally, certain rights apply only in certain limited cases.  We describe these rights below:

-You may have the right to access and receive  copy of the personal information we store about you by contacting us using the contact information below.  

-You may have the right to change, restrict our use of, or delete your personal information.  We will generally delete your personal information upon request absent exceptional circumstances, (such as where we our required to store data for legal reasons.)

-You can object to (i) our processing of some of your information based on our legitimate interests and (ii) receiving marketing messages from us after providing your express consent to receive them.  In such cases, we will delete your personal information unless we have compelling and legitimate grounds to continue using that information or if it is needed for legal reasons.  

-If you reside in the EU and wish to raise a concern about our use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local data authority.

 

DATA RETENTION

When you place an order through the site we, we will store and maintain your Order Information for our records unless you ask us to delete this information.

CONTACT US

I, Nicole Roberts, am the data controller of your personal information.  If you have any questions or concerns, you may contact me at hello@lilylyla.co.uk.  

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